Alay (or 4L4Y, Anak Layangan or Anak Lebay) is a pop culture phenomenon in Indonesia. It is a stereotype describing something "tacky" and "cheesy" (norak or kampungan, in Indonesian). The Alay culture phenomena spans over a wide array of styles in music, dress, and messaging. It has often been compared to that of the Jejemon phenomenon originating from the Philippines. Although, the former emerged much later and the latter was even admired in the west.